Thanksgiving Holiday Schedule
All Indianapolis Public Library locations will close at 5:00 p.m. on Wednesday, November 21 and will be closed on Thursday, November 22 in observance of Thanksgiving Day.

Marketing, Market Research & Data

A guide to sources which assist in an evaluation of one's customers, competition, industry, and the local, regional, and national economic business climate pursuant to constructing a business or marketing plan, or growing a business.

Organization Links

Central Indiana SBDC (Small Business Development Center)
Indy Chamber
111 Monument Circle, Suite 1950
Indianapolis, IN 46204
(317) 233-7232
Provides free counseling to help develop business plans and solve problems in existing businesses.

Business Ownership Initiative of Indiana/Central Indiana Women's Business Center
Indy Chamber
111 Monument Circle, Suite 1950
Indianapolis, IN 46204
(317) 917-3266
Free one-on-one business coaching, business workshops, and microloan program.

SBA Indiana
U.S. Small Business Administration - Indiana District Office
8500 Keystone Crossing, Suite 400
Indianapolis, IN 46240
(317) 226-7272
Counseling and training sessions are available to those starting or running businesses.

SCORE (Counselors to America's Small Business)
8500 Keystone Crossing, Suite 401
Indianapolis, IN 46240
(317) 226-7264
Offers one-on-one counseling and a free workshop “Simple Steps for Starting Your Business, Session 1”.p>

Web Sites

Indiana Business Research Center
Economic and demographic statistics specific to Indiana counties and cities.

Indy Site Finder - Indianapolis Property Site Locator & Market Data Resource Center

Stats Indiana
Census 2010 data for Indiana

North American Industry Classification System (NAICS) - United States

NAICS Association

Economic Census
The Economic Census profiles American business every 5 years, from the national to the local level.

ZIP Business Patterns
Business counts, by size, for hundreds of summaries by ZIP code (without industry breakdown) for employment, payroll, and counts by employment size.

Bureau of Labor Statistics

American Marketing Association
Get a free sample industry report from their Marketing Research Profiles.
Research a country's industry and get a list of relevant links for that industry.

Current Industrial Reports
Manufacturing, mining, and construction statistics.

IRS Market Segment Specialization Program
Audit Techniques Guides, used by IRS auditors, contain industry background and characteristics. A limited number of industries are covered.

U.S. Commercial Service
International market research from the U.S. Commercial Service.

SEC EDGAR database
Search for financial reports filed with the U.S Securities and Exchange Commission (SEC) by public companies.

SAVI (Social Assets and Vulnerabilities Indicators) is a dynamic community information system that helps you map, compare, and store data about Central Indiana communities from over 30 sources.
Resources for social media strategy, content development, and search engine optimization.

Get Your Business Online (GYBO)
Tools for building a free website and listing your business on Google Maps.

Online Databases

Business Insights: Global
Database of detailed company and industry news and information (company profiles, brands, rankings, histories, investment reports).

Business Source Premier
When you've opened the database, select Business from the menu of choices, and you'll find links to the full text of sample business plans from the multi-volume set Business Plans Handbook.

General Business File ASAP
This multi-faceted database provides information on businesses and companies.

Searchable national business directory with listings for over 14 million US businesses.

Library Materials

The Complete Idiot's Guide to Linkedin

The Complete Idiot's Guide to Linkedin
Gunelius, Susan
650.13 GUN


More Materials

RMA Annual Statement Studies
R 657.3 RMA

Industry Norms And Key Business Ratios One Year
R 338.5 IND

Almanac Of Business And Industrial Financial Ratios
R 338.5 ALM

Value Line Investment Survey
R 332.6 VAL

Mergents Industry Review
R 332.6322 MER

Standard Industrial Classification Manual
R 338 STA

Market Share Reporter
R 658.83 MAR